Reframe analysis of imdbpro data finds gender-balanced series have higher viewership than those that hire mostly men

Los angeles--(business wire)--reframe, the initiative launched in 2017 by sundance institute and wif (formerly known as women in film los angeles) to advance gender equity in the screen industries, and imdbpro, the essential resource for entertainment industry professionals, today announced that 45 of the 100 most popular series of 2024-25 meet reframe stamp criteria for gender-balanced production including emmy-nominated series dying for sex, hacks, the bear and the pitt (full list below). the.
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