Amazon ads brings generative ai to amazon marketing cloud with new sql generator

Las vegas--(business wire)--at ces 2025, amazon ads today announced a sql generator for amazon marketing cloud (amc), a new generative ai capability that helps advertisers more quickly and easily develop insights from their amc signals. this new amc capability provides a natural language interface through which advertisers can generate sql queries for their desired audience use case – eliminating the need to create the code manually and reducing query development time from hours to minutes. adv.
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