Wells Fargo Downgrades Amazon to Equal Weight, Stock Drops 3%

Amazon.com (NASDAQ:AMZN) shares fell nearly 3% intra-day today after Wells Fargo analysts downgraded the company to Equal Weight from Overweight, lowering their price target to $183 from $225. The analysts pointed to several near-term pressures that could impact Amazon's operating income, including continued investment in Project Kuiper, anticipated challenges in Fulfillment by Amazon (FBA) fees, and a slowdown in advertising operating income growth.

The analysts adjusted Amazon’s operating income estimates downward by $5.4 billion, $4.5 billion, and $5.5 billion for 2025, 2026, and 2027, respectively, reflecting reductions of 7%, 5%, and 5%. They noted that while the market is bracing for fourth-quarter margin impacts, first-half 2025 margin expansion may also be limited. The analysts remain cautious until visibility around Amazon’s margin expansion improves.

They highlighted growing competition from Walmart, whose expanding fulfillment services and competitive pricing in third-party merchant logistics could limit Amazon's FBA fee growth. Wells Fargo estimates Amazon’s FBA fee inflation may see a decline of around $2 billion annually if inflation remains closer to 2024 levels. Additionally, the analysts see merchant advertising growth slowing as it has already reached 6% of gross merchandise volume (GMV) in 2024, up from 3.7% in 2020, with expectations for more modest growth going forward.

Amazon’s ad revenue may also face cost pressures from high-profile content rights, including anticipated NBA-related expenses in 2025.

Symbol Price %chg
BELI.JK 400 1.5
MAPA.JK 700 0.71
BUKA.JK 125 -0.8
ACES.JK 494 -0.4
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JPMorgan Boosts Amazon Target on Strong Growth Prospects in Cloud and E-Commerce

JPMorgan increased its price target on Amazon (NASDAQ:AMZN) to $240 from $225, reiterating an Overweight rating on the stock. The firm pointed to Amazon’s dominant positions in both e-commerce and cloud computing as key drivers of long-term growth.

Analysts highlighted that e-commerce still accounts for only about 20% of U.S. adjusted retail sales, while just 10% of IT spending has shifted to the cloud—indicating considerable room for expansion in both segments. Amazon Web Services (AWS), which holds an estimated 31% share of the global cloud market, remains a central pillar of profitability.

In the retail space, Amazon’s ability to toggle between first-party and third-party inventory, along with the strength of its Prime ecosystem, gives it flexibility and customer stickiness. The company is also benefiting from high-margin segments like AWS and advertising, which are expected to support ongoing margin and free cash flow growth.

JPMorgan sees Amazon on track to deliver multi-year operating margin expansion in North America and sustained improvements in free cash flow generation.

Amazon (NASDAQ:AMZN) Maintains "Buy" Rating Amid Market Volatility

  • Amazon generates about 80% of its revenue from its e-commerce platform and services like Prime, with the remaining 20% coming from Amazon Web Services (AWS).
  • The stock has experienced a significant decline of over 30% from its peak, currently trading at $171.18.
  • Despite market volatility, Amazon's market capitalization stands at approximately $1.82 trillion, indicating strong investor interest.

Amazon (NASDAQ:AMZN) is a global leader in e-commerce and cloud computing. Known for its vast online marketplace, Amazon generates about 80% of its revenue from selling physical goods and services like Prime. The remaining 20% comes from its cloud computing division, Amazon Web Services (AWS). Despite its high valuation, Bank of America Securities maintains a "Buy" rating for Amazon.

Amazon's stock is currently trading at $171.18, as reported by Benzinga. This comes after a significant decline of over 30% from its peak in early February. The downturn is largely due to concerns over tariff-induced economic weakness affecting the broader market. Despite this, some investors believe the market may be underestimating Amazon's potential.

The stock price today is $171.17, reflecting a 2.30% increase, or $3.85. During the trading day, it fluctuated between $169.37 and $171.26. Over the past year, Amazon's stock has seen a high of $242.52 and a low of $151.61. This volatility highlights the challenges and opportunities in the current market environment.

Amazon's market capitalization is approximately $1.82 trillion, underscoring its significant presence in the global market. Today's trading volume on the NASDAQ is 6,545,944 shares, indicating strong investor interest. Despite being a target for bearish investors, some see this as an opportunity to buy Amazon stock while it is undervalued.

Amazon (NASDAQ:AMZN) Maintains "Buy" Rating Amid Market Volatility

  • Amazon generates about 80% of its revenue from its e-commerce platform and services like Prime, with the remaining 20% coming from Amazon Web Services (AWS).
  • The stock has experienced a significant decline of over 30% from its peak, currently trading at $171.18.
  • Despite market volatility, Amazon's market capitalization stands at approximately $1.82 trillion, indicating strong investor interest.

Amazon (NASDAQ:AMZN) is a global leader in e-commerce and cloud computing. Known for its vast online marketplace, Amazon generates about 80% of its revenue from selling physical goods and services like Prime. The remaining 20% comes from its cloud computing division, Amazon Web Services (AWS). Despite its high valuation, Bank of America Securities maintains a "Buy" rating for Amazon.

Amazon's stock is currently trading at $171.18, as reported by Benzinga. This comes after a significant decline of over 30% from its peak in early February. The downturn is largely due to concerns over tariff-induced economic weakness affecting the broader market. Despite this, some investors believe the market may be underestimating Amazon's potential.

The stock price today is $171.17, reflecting a 2.30% increase, or $3.85. During the trading day, it fluctuated between $169.37 and $171.26. Over the past year, Amazon's stock has seen a high of $242.52 and a low of $151.61. This volatility highlights the challenges and opportunities in the current market environment.

Amazon's market capitalization is approximately $1.82 trillion, underscoring its significant presence in the global market. Today's trading volume on the NASDAQ is 6,545,944 shares, indicating strong investor interest. Despite being a target for bearish investors, some see this as an opportunity to buy Amazon stock while it is undervalued.

Raymond James Lowers Amazon Rating Amid Growing EBIT Concerns and Tariff Headwinds

Amazon.com (NASDAQ:AMZN) shares fell nearly 2% pre-market today after Raymond James downgraded the company from Strong Buy to Outperform and cut its price target to $195 from $275, citing rising near-term margin risks and a cloudier investment return timeline. While the firm remains positive on Amazon’s long-term AI and infrastructure initiatives, it believes the market is underestimating the potential EBIT pressure for 2025 and 2026.

Analysts highlight that Amazon’s exposure to China—accounting for roughly 30% of GMV and 15% of ad revenue—along with its dependence on U.S. rural delivery services, could create drag as the company diversifies its supply chain and logistics network in response to macro uncertainty and new tariff threats.

While long-term fundamentals remain intact, the report suggests other names like Meta, Uber, and MercadoLibre offer clearer ROI visibility and near-term catalysts, prompting the shift in recommendation.

Raymond James Lowers Amazon Rating Amid Growing EBIT Concerns and Tariff Headwinds

Amazon.com (NASDAQ:AMZN) shares fell nearly 2% pre-market today after Raymond James downgraded the company from Strong Buy to Outperform and cut its price target to $195 from $275, citing rising near-term margin risks and a cloudier investment return timeline. While the firm remains positive on Amazon’s long-term AI and infrastructure initiatives, it believes the market is underestimating the potential EBIT pressure for 2025 and 2026.

Analysts highlight that Amazon’s exposure to China—accounting for roughly 30% of GMV and 15% of ad revenue—along with its dependence on U.S. rural delivery services, could create drag as the company diversifies its supply chain and logistics network in response to macro uncertainty and new tariff threats.

While long-term fundamentals remain intact, the report suggests other names like Meta, Uber, and MercadoLibre offer clearer ROI visibility and near-term catalysts, prompting the shift in recommendation.

Amazon's Expanding Ad Empire Keeps It Ahead of the Pack, Wedbush Maintains Outperform

Wedbush reiterated its Outperform rating on Amazon.com (NASDAQ:AMZN) and maintained its $280 price target, highlighting the company's growing dominance in the digital advertising space.

Amazon is steadily gaining momentum with advertisers, thanks to its unmatched retail infrastructure, extensive customer data, and powerful merchandising tools. The firm noted that recent upgrades to Amazon’s Demand-Side Platform (DSP) have made it a more formidable competitor, particularly in comparison to key players like The Trade Desk.

Another key development is the ad-supported rollout of Prime Video, which has opened up a new stream of revenue. Over the past year, this move has successfully attracted advertising dollars—not only from other digital platforms but also from traditional linear TV budgets—thanks to Amazon’s reach, targeting precision, and wealth of first-party consumer data.

Wedbush believes these advancements solidify Amazon’s position as a top-tier player in digital advertising, with substantial room for further growth. The firm sees the advertising segment as a strategic engine of margin expansion and a core component of Amazon’s broader monetization strategy.

Amazon's Expanding Ad Empire Keeps It Ahead of the Pack, Wedbush Maintains Outperform

Wedbush reiterated its Outperform rating on Amazon.com (NASDAQ:AMZN) and maintained its $280 price target, highlighting the company's growing dominance in the digital advertising space.

Amazon is steadily gaining momentum with advertisers, thanks to its unmatched retail infrastructure, extensive customer data, and powerful merchandising tools. The firm noted that recent upgrades to Amazon’s Demand-Side Platform (DSP) have made it a more formidable competitor, particularly in comparison to key players like The Trade Desk.

Another key development is the ad-supported rollout of Prime Video, which has opened up a new stream of revenue. Over the past year, this move has successfully attracted advertising dollars—not only from other digital platforms but also from traditional linear TV budgets—thanks to Amazon’s reach, targeting precision, and wealth of first-party consumer data.

Wedbush believes these advancements solidify Amazon’s position as a top-tier player in digital advertising, with substantial room for further growth. The firm sees the advertising segment as a strategic engine of margin expansion and a core component of Amazon’s broader monetization strategy.