Jefferies Ups Amazon Price Target to $235 on Strong AWS and Advertising Growth

Amazon (NASDAQ:AMZN) is a global leader in e-commerce, cloud computing, and digital streaming. The company is known for its vast online marketplace and its Prime membership program, which offers benefits like free shipping and exclusive deals. Amazon competes with other major retailers like Walmart and Alibaba. The "Buy with Prime" initiative is a strategic move to integrate more brands, such as Dr. Berg Nutritionals, into its ecosystem, enhancing the shopping experience for Prime members.

The addition of Dr. Berg Nutritionals to the "Buy with Prime" initiative is expected to provide Prime members with more options and convenience. This aligns with Amazon's strategy to leverage its Prime membership to drive growth and customer loyalty. By expanding its brand offerings, Amazon aims to solidify its position in the online retail market, offering a wider range of products to its customers.

Despite a recent stock sale by Jeffrey P. Bezos, Amazon's Executive Chair, the company remains strong in the market. On July 7, 2025, Bezos sold 2,046,582 shares at approximately $223.92 each. This transaction did not significantly impact his holdings, as he still owns 902,480,530 shares. The sale reflects Bezos's continued involvement and confidence in Amazon's future.

Amazon's stock price is currently $222.66, showing a slight increase of 0.12, or approximately 0.054%. The stock has fluctuated between $219.70 and $222.79 during the trading day. Over the past year, Amazon's stock has seen a high of $242.52 and a low of $151.61, indicating its resilience in the market. The company's market capitalization stands at approximately $2.36 trillion, highlighting its significant presence in the industry.

Today's trading volume for Amazon is 19,736,405 shares, demonstrating active investor interest. The company's ability to maintain a strong market position, despite fluctuations, is a testament to its robust business model and strategic initiatives like "Buy with Prime." As Amazon continues to expand its brand offerings, it is well-positioned to enhance customer loyalty and drive future growth.

Amazon (NASDAQ:AMZN) is a global leader in e-commerce and cloud computing. Known for its vast product range and services, Amazon continues to innovate and expand its business. The company faces competition from other tech giants like Microsoft and Google, especially in the cloud computing sector. On July 10, 2025, Citigroup updated its rating for Amazon to "Market Outperform," indicating confidence in the company's future performance.

At the time of Citigroup's announcement, Amazon's stock was priced at $222.54. This price reflects a 1.45% increase, or $3.18, from previous levels. The stock has traded between $220.47 and $224.29 today, showing some volatility. Over the past year, Amazon's stock has seen a high of $242.52 and a low of $151.61, indicating significant fluctuations in its market value.

Amazon is considering a further multibillion-dollar investment in the AI company Anthropic. This potential investment aims to strengthen their strategic partnership, as highlighted by the Financial Times. Such a move could enhance Amazon's capabilities in artificial intelligence, a field that is becoming increasingly important in the tech industry.

Amazon's market capitalization is approximately $2.36 trillion, reflecting its massive scale and influence in the market. The company's stock is actively traded, with a trading volume of 37.67 million shares on the NASDAQ today. This high volume indicates strong investor interest and confidence in Amazon's growth prospects.

Overall, Citigroup's "Market Outperform" rating for Amazon suggests optimism about the company's future. With potential investments in AI and a strong market presence, Amazon is well-positioned to continue its growth trajectory.

TD Cowen lifted its price target on Amazon.com (NASDAQ:AMZN) to $250 from $240 while reiterating a Buy rating, citing confidence in upcoming earnings and continued business momentum.

The analysts expect Amazon’s Q2 2025 results to beat consensus estimates, forecasting revenue and operating income to come in approximately 1% and 10% above expectations, respectively. This optimism is driven by sustained strength across AWS, advertising, and e-commerce segments.

Looking ahead, the firm also anticipates a solid Q3 guide, with their projections 1.1% above consensus for revenue and 6% higher for operating income. TD Cowen has slightly raised its long-term revenue and profitability estimates to reflect the continued positive momentum, particularly with AWS showing signs of re-acceleration.

The new $250 price target reflects the firm’s bullish outlook on Amazon’s multi-segment growth and operational leverage.

Amazon (NASDAQ:AMZN) is a global leader in e-commerce and cloud computing. Founded by Jeff Bezos in 1994, the company has expanded its operations to include artificial intelligence, digital streaming, and more. Amazon competes with companies like Walmart in retail and Microsoft in cloud services. On July 8, 2025, Rohit Kulkarni from Roth Capital set a price target of $250 for Amazon, suggesting a potential upside of 12.66% from its current trading price of $221.91.

Amazon's stock price is currently $221.90, reflecting a slight decrease of $1.57 or -0.70%. The stock has traded between $221.86 and $223.98 today. Over the past year, Amazon's stock has seen a high of $242.52 and a low of $151.61. Despite this fluctuation, Amazon maintains a strong market capitalization of approximately $2.36 trillion, indicating its significant presence in the market.

The AI robotics industry is undergoing a major transformation, with Nvidia CEO Jensen Huang predicting it could reach $1 trillion by 2030. This growth is expected to impact various sectors, including supply chains and healthcare. Companies are leveraging AI-powered robots to enhance efficiency and cut costs. While Tesla's humanoid robot, Optimus, has gained attention, another company is quietly leading the charge in AI robotics.

Amazon is actively involved in AI and robotics, reshaping its operations to maintain its competitive edge. The company's focus on innovation and technology aligns with the predicted growth in the AI robotics industry. As intelligent robots become more prevalent, Amazon's strategic investments in this area could further strengthen its market position and contribute to its long-term growth.

The global market for data annotation tools is experiencing significant growth, with projections indicating an increase from $1.9 billion in 2024 to $6.2 billion by 2030. This growth is driven by the rising demand for high-quality annotated data across various sectors, including healthcare, e-commerce, and finance. Key players in this market include Amazon Mechanical Turk, which is part of Amazon (NASDAQ:AMZN).

In healthcare, annotated data is essential for developing AI models that improve diagnostics and treatment planning. The text annotation segment is expected to reach $2.1 billion by 2030, highlighting its importance in this field. Meanwhile, the image/video segment is set to grow at a 24.3% CAGR, underscoring its role in enhancing AI applications.

The U.S. market for data annotation tools is valued at $474.1 million in 2024, while China is forecasted to grow at a remarkable 28.0% CAGR, reaching $1.7 billion by 2030. This growth is supported by the integration of annotation tools with machine learning frameworks, streamlining workflows for data scientists and engineers.

Amazon, a key player in the data annotation market, is also making headlines with its stock performance. Recently, Herrington Douglas J, CEO Worldwide Amazon Stores, sold 701 shares of Amazon's Common Stock at approximately $219.17 per share. Despite this, Amazon's stock price has increased by 1.59% to $223.41, with a market capitalization of approximately $2.37 trillion.

The report emphasizes the critical role of data annotation tools in supporting AI and machine learning applications, such as autonomous vehicles and natural language processing. Advances in AI-powered annotation tools are enhancing speed and accuracy, making them indispensable for businesses aiming for scalable AI outcomes.

On June 30, 2025, Cleo Fields made a significant investment in Amazon.com Inc. (NASDAQ: AMZN), purchasing shares valued between $100,001 and $250,000. Amazon, a global e-commerce and cloud computing giant, is known for its vast product offerings and services, including Amazon Web Services (AWS). The company competes with other tech giants like Microsoft and Google in the cloud space.

Amazon's stock has shown a positive trend recently, with a 2.84% gain over the past five trading sessions and a one-month increase of 6.68%. Despite a modest year-to-date increase of 0.11%, the stock has experienced fluctuations. On July 1, Jeff Bezos sold over 3.3 million shares, valued at nearly $737 million, as highlighted by 24/7 Wall St.

In June, JPMorgan analyst Doug Anmuth raised Amazon's price target to $240 from $225, maintaining an overweight rating. This decision followed better-than-expected Q1 earnings and forward guidance. From its one-year low on August 5, 2024, to its all-time high on February 4, 2025, Amazon's stock gained nearly 50.33%, although it has since declined by approximately 9%.

Amazon's current stock price is $221.22, reflecting a slight increase of 0.34% today. The stock has fluctuated between $219.06 and $221.60 during the trading day. Over the past year, it reached a high of $242.52 and a low of $151.61. The company's market capitalization is approximately $2.35 trillion, with a trading volume of 13.56 million shares on the NASDAQ today.

While some business segments, like smart home devices, are underperforming, AWS is expected to drive Amazon's growth. The company aims to surpass $100 billion in operating income within the next two years, highlighting the potential for future financial success.

JPMorgan increased its price target on Amazon (NASDAQ:AMZN) to $240 from $225, reiterating an Overweight rating on the stock. The firm pointed to Amazon’s dominant positions in both e-commerce and cloud computing as key drivers of long-term growth.

Analysts highlighted that e-commerce still accounts for only about 20% of U.S. adjusted retail sales, while just 10% of IT spending has shifted to the cloud—indicating considerable room for expansion in both segments. Amazon Web Services (AWS), which holds an estimated 31% share of the global cloud market, remains a central pillar of profitability.

In the retail space, Amazon’s ability to toggle between first-party and third-party inventory, along with the strength of its Prime ecosystem, gives it flexibility and customer stickiness. The company is also benefiting from high-margin segments like AWS and advertising, which are expected to support ongoing margin and free cash flow growth.

JPMorgan sees Amazon on track to deliver multi-year operating margin expansion in North America and sustained improvements in free cash flow generation.