Amplitude acquires kraftful to accelerate ai strategy

San francisco--(business wire)--amplitude, inc. (nasdaq: ampl) has acquired kraftful, an ai-native voice of customer (voc) startup, to give teams a 360-view of their customers so they can build better products and digital experiences. this move strengthens amplitude's position as the most comprehensive digital analytics platform on the market, enabling teams to combine the power of quantitative user behavioral data and qualitative user feedback. amplitude will integrate kraftful's capabilities.
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