Amc theatres to pivot away from sightline at amc following the completion of the pilot test of the program – new type of front row seating will be tested instead

Leawood, kan.--(business wire)--amc theatres® (nyse:amc & ape), the largest theatrical exhibitor in the united states and the world, today announced it will soon complete the sightline at amc pilot test program at select locations in three u.s. markets. the results of this pilot program clarified consumer reaction to seat-based pricing within a movie theatre. among all theatres participating in the sightline at amc pilot, amc saw the following results: more than 3 out of 4 amc stubs members.
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