Ally financial inc. launches ally + monopoly

Ally financial inc. announced that it is launching ally + monopoly®, the augmented reality (ar) game that turns six american cities into a live monopoly® board game to promote financial literacy in a fun and engaging way. people across the country will have a chance to grow their fortunes by winning up to $50,000 in cash, a new jeep® wrangler, and other prizes totaling $1 million, all while learning smart money tips and supporting junior achievement. in fact, new research from ally shows games can be a useful tool in improving financial literacy and learning money concepts. according to a recent survey of over 2,000 u.s. adults age 18+ conducted for ally by the harris poll, four in five (81%) americans say money-related board games are helpful in teaching basic money concepts, while seven in 10 who played money-related games as a child say doing so helped make them more comfortable with money concepts.
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