Ally and disney create unprecedented media and collegiate collaboration to advance parity for women's sports

First-of-its-kind initiative turns the tables on traditional media buying with more than 90% anchored in women's sports charlotte, n.c. , feb. 20, 2023 /prnewswire/ -- ally financial inc. and the walt disney company today announced the digital financial services company is extending its marketing presence and powerful support of women's sports with a multi-year, multimillion dollar investment intentionally designed to advance equality in women's sports coverage.
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