New ally bank survey reveals the hidden financial cost of friendships

Financial  pressures are putting a strain on social connections – with 44% of gen z and millennials reporting they've skipped major social events because of cost only 18% of gen z and millennials budget for activities with friends – while 59% say their financial goals are impacted by this spending charlotte, n.c. , july 30, 2025 /prnewswire/ -- in an era where financial pressures are mounting, new research released today by ally bank reveals younger generations are paying a price to stay connected, and it's impacting their overall financial health and wellness.
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