Alaska airlines names new vice president of brand & marketing

Industry veteran eric edge to lead brand strategy and marketing for combined airline seattle , march 18, 2025 /prnewswire/ -- alaska airlines today announced the appointment of eric edge as vice president of brand & marketing for both the alaska airlines and hawaiian airlines brands. in this role, edge will oversee the marketing strategy that will deliver on the combined airline's long-term vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.
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