Advertising budgets rise along with concerns around ethical standards in digital out of home sector, alfi study finds

85% of advertising executives have shifted their focus towards ethical standards in dooh advertising miami beach, fl / accesswire / october 12, 2021 / the digital out of home (dooh) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from alfi (nasdaq:alf), an ai enterprise saas advertising platform, however, nearly two out of three (65%) advertising executives predict value will rise to between $50 billion and $55 billion by 2026, while 30% think it will be bigger. the study also found that 85% of advertising executives are worried about the level of ethical standards dooh advertising companies are adhering to, with 47% stating they are "very concerned" about ethics around dooh advertising in terms of the use of cookies, the storage of personal data, and facial images.
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