New survey of retailers finds growing awareness and concern around audience hijacking

Audience hijacking presents a major challenge to retailers according to 82 percent of respondents cambridge, mass. , march 21, 2023 /prnewswire/ -- akamai technologies, inc. (nasdaq: akam), the cloud company that powers and protects life online, today released the results of a survey on audience hijacking taken by more than 75 digital marketing, it security and technology leaders in retail or e-commerce organizations with at least 1,000 employees.
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