Agco corporation invests in new digital capabilities for a seamless experience for dealers and customers

Agco corporation is continuously investing in the development of new digital capabilities for the best experience for dealers and customers. innovation is creating new opportunities. farmers are now increasingly using smart solutions to improve their farm productivity. farming is evolving digitally, and farmers' expectations are growing according to these changes. they want easy, fast and real-time solutions, customized for their needs. agco will continue to exceed farmers' growing expectations with the contribution of the digital customer experience program (dcx). this business transformation program is developing new ways to offer the best experience for its customers by significantly improving the engagement processes for agco and its distribution partners. dcx is leveraging the power of new technologies to create integrated digital platforms to support the digital strategies of agco's core brands. when customers learn about agco's products and farming solutions through their entire performance life cycle. from their smartphones, tablets and desktops, customers will have new ways to interact with their brand, from the convenience of their home or on the move. they will be able to learn about new solutions available for their farms, configure their machines to suit their requirements, manage their fleet and purchase services and accessories, a breakthrough in the agricultural oem industry. a new and modern collaborative ecommerce platform will make ordering parts to their preferred dealer even easier. the new solutions will also ensure a consistent, high-quality and more effective selling process for agco's distribution partners. together with its dealers, agco will be able to continuously improve value propositions to the customers based on analytics. if customers give permissions and consent to access and use their data, dealers will be able to reach new customer segments and offer tailored, relevant solutions to them, identifying immediate needs, and anticipating them throughout the customer journey.
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