New research reveals consumers are spending smarter, not less this holiday season

Toronto--(business wire)--affirm (nasdaq: afrm), the payment network that empowers consumers and helps merchants drive growth, today released new research revealing that despite economic uncertainty, canadians are approaching their holiday shopping with strategy, not restraint. the majority (71%) plan to spend the same or more this season, but with a focus on smarter, more deliberate choices. the study, conducted by talker research for affirm, shows that over three in four consumers (77%) are e.
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