Affirm research reveals impact of 0% apr financing ahead of holiday season

San francisco--(business wire)--affirm, the payments network that empowers consumers and helps merchants drive growth, released new research revealing consumer shopping behaviors and sentiments ahead of the 2024 holiday season, including the growing preference towards 0% apr financing options and americans' confidence levels around budgeting. the power of 0% apr affirm's survey of 2,000 americans revealed that nearly half of respondents (48%) are influenced by the availability of 0% apr options.
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