American eagle outfitters, inc. launches ae77, an artfully designed and sustainably crafted premium denim brand

New york--(business wire)--american eagle outfitters, inc. (nyse: aeo) today announced the launch of ae77, a new premium denim brand for men and women inspired by the convergence of artistic vision and a planet-first mindset. the brand will debut with its first store in new york city's soho neighborhood designed by stefan beckman studio, with an e-commerce site to follow on october 15th and a second store by year end. “ae77 is an exciting new opportunity for aeo inc., which leverages our leader
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