American eagle dominates denim this back-to-school through an exclusive product collaboration with maddie & kenzie ziegler and an ae jeans takeover across social feeds

New york--(business wire)--american eagle outfitters, inc. (nyse: aeo) introduces american eagle's (ae) back-to-school (bts) campaign with a focus on the brand's iconic jeans through a 360 degree approach to product, creative and social that authentically speaks to gen z. the brand also announces the debut of ae x maddie & kenzie, an exclusive product collaboration designed by maddie and kenzie ziegler, available online and in-stores beginning today. “ae jeans are the #1 brand for women of.
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