Adtheorent and miles partnership use machine learning-powered predictive advertising to drive in-market sales and return on ad spend for visit florida

Cross-device campaign drove 363% sales lift and $67m in incremental sales resulting in a 513x roas new york , april 16, 2024 /prnewswire/ --  adtheorent holding company, inc. (nasdaq: adth), a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, and miles partnership, a strategic marketing company focused exclusively on travel and tourism, today announced campaign results from the visit florida sun seekers digital advertising campaign. the campaign goal was to drive visitation to and purchases in florida, as well as a positive return on ad spend (roas).
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