Cadent announces intent to acquire performance advertising pioneer adtheorent

Combined company will connect the programmatic and tv ecosystems, unifying audience-based and performance-focused advertising for buyers and sellers new york , april 1, 2024 /prnewswire/ -- cadent , one of the largest independent solutions providers for converged tv advertising, today announced a definitive agreement to acquire all outstanding shares of adtheorent holding company, inc. (nasdaq: adth), a machine learning pioneer and industry leader delivering measurable value for programmatic advertisers, for a cash consideration of $3.21 per share. the combination of cadent and adtheorent will create one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising.
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