Adtheorent launches point™, a suite of machine learning-powered geo-intelligence solutions designed to drive increased performance for advertisers

Adtheorent utilizes precise location data for visitation modeling, location-based targeting,  and deterministic measurement new york , feb. 27, 2024 /prnewswire/ -- adtheorent holding company, inc. (nasdaq: adth), a machine learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers today announced the launch of point™, a suite of proprietary machine learning-powered geo-intelligence solutions designed to drive real world visitation performance for advertisers.  point is fully integrated into the adtheorent platform, offering advertisers a seamless way to activate, optimize, and measure the efficacy of their advertising campaigns.
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