Adtheorent uses machine learning-powered predictive advertising to boost donations and drive awareness for american cancer society

Adtheorent's performance-first platform drove a 68% engagement rate and delivered a return on ad spend that exceeded benchmark by 117% new york , april 14, 2022 /prnewswire/ -- adtheorent holding company, inc. ("adtheorent" or the "company") (nasdaq: adth), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced campaign results from a recent digital fundraising campaign for american cancer society (acs). the campaign goal was to drive cost-effective donations and positive return on ad spend (roas), as well as raise awareness of acs.
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