Adtheorent travel advertising trends report shows more than half (57%) of 2022 travelers consider themselves "revenge travelers" and 83% plan to splurge on travel expenses this year

Adtheorent/harris poll survey data shows that the majority of travelers use their digital devices to research and book travel and that advanced, tech-forward approaches to advertising creative have high success at driving consumer actions new york , june 16, 2022 /prnewswire/ -- adtheorent holding company, inc. ("adtheorent" or the "company) (nasdaq: adth), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced results from the adtheorent advertising trends report (now available for download here), based on research conducted online on behalf of adtheorent by the harris poll among more than 2,000 u.s. adults. the adtheorent report identifies key trends related to consumers' interaction with digital advertising during the travel journey, as well as the importance of proper targeting and ad relevance.
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