Adtheorent partners with adelaide to utilize attention-based metrics for campaign optimization and measurement

Added in-flight metrics will further enhance campaign performance new york , jan. 16, 2024 /prnewswire/ -- adtheorent holding company, inc. (nasdaq: adth), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and adelaide , the leader in attention-based media quality measurement, today announced a partnership enabling adtheorent to utilize adelaide's attention-based metrics for campaign optimization and to quantify digital advertising campaign impact. adelaide's omnichannel au metric is used for attention-based quality measurement across digital advertising campaigns.
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