Adtheorent partners with jounce media to verify removal of made for advertising (mfa) properties from its campaigns

Partnership strengthens an already robust supply path optimization strategy designed to ensure high-quality impressions, cost savings, performance and scale for programmatic advertisers new york , jan. 3, 2024 /prnewswire/ -- adtheorent holding company, inc. (nasdaq: adth), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced that it has partnered with jounce media, an industry leader in programmatic supply chain management, to ensure that adtheorent's campaigns remain mfa-free, unless affirmatively elected by an advertiser.  adtheorent leverages jounce's mfa-detection technology and data, as well as proprietary machine learning models and processes, to ensure that mfa publishers are excluded from all campaigns.
ADTH Ratings Summary
ADTH Quant Ranking