Adtheorent unveils results from joint research with advertiser perceptions on the state of the open-web programmatic advertising industry

Research highlights affinity for privacy-forward targeting approaches, ctv and ai/ml-based technologies new york , dec. 19, 2023 /prnewswire/ -- adtheorent holding company, inc. (nasdaq: adth), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced the results from a study with advertiser perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and ad tech industries.  the research examines the state of the open-web programmatic advertising industry with the goal of understanding how brand and agency advertisers in the us and canada are evolving their programmatic strategies and leveraging new channels.
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