Alliance data selected to provide co-brand credit card services for sony as part of new agreement

Alliance data systems corporation announced its card services business, a premier provider of branded private label, co-brand and commercial card programs, has signed a multi-year agreement with sony rewards, a division of sony, to provide turnkey co-brand credit card services for the sony and playstation® credit cards. the two credit cards will help to enhance the already deep loyalty of sony customers. the sony cardsm will reward cardmembers when they purchase sony products, as well as for entertainment and dining purchases. the playstation® card will offer cardmembers rewards for playstation store purchases and sony products, playstation digital services and mobile phone payments. both credit cards are integrated with the sony rewards loyalty program, accelerating cardmembers' sony rewards points earning potential and rewarding them for their loyalty. in addition to leveraging alliance data's suite of acquisition capabilities, the sony cardsm and playstation® card will feature innovative digital features that make it easy and engaging for cardmembers to access and interact with their credit accounts on their mobile device. both card programs will also benefit from alliance data's robust data and analytics expertise to help drive brand growth and top-line sales.
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