Adobe leverages ai to advance personalized customer journeys through real-time experimentation

Las vegas--(business wire)--today, at adobe summit – the world's largest digital experience conference – adobe (nasdaq:adbe) announced major adobe experience cloud innovations that empower brands to enhance customer engagement by orchestrating impactful cross-channel journeys. a new unified experimentation capability enables brands to increase the volume of tests to pinpoint customer paths that maximize conversion and drive reuse of offers across channels. and adobe journey optimizer capabiliti.
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