Adobe unveils future of creative cloud with generative ai as a creative co-pilot in photoshop

San jose, calif.--(business wire)--today, adobe (nasdaq:adbe) unveiled generative fill in photoshop, bringing adobe firefly generative ai capabilities directly into design workflows. the new firefly-powered generative fill is the world's first co-pilot in creative and design workflows, giving users a magical new way to work by easily adding, extending or removing content from images non-destructively in seconds using simple text prompts. this beta release of photoshop is adobe's first creative.
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