Hp inc. and adobe fuel new era of 3d production technology for creatives

Adobe® max, hp inc. and adobe announced project captis, a collaboration between hp and adobe to develop and deliver an end-to-end product that can transform physical materials into digital 3d materials, equipping users with workflow efficiency gains while helping reduce time and costs. project captis takes advantage of z by hp technology and adobe substance alchemist software to take creative workflows to the next level. hp and adobe plan to deliver project captis to partners across various industries, including game development, ecommerce, architecture and fashion, among others. project captis kicks off at adobe max and will run through 2020. studio of the future: changing the way the world creates: creating innovative solutions for the high-end creator space for more than 80 years, only hp can be trusted to innovate across all phases of the creative process. the hp ”create ecosystem” spans personal systems, 2d imaging, 3d printing, and digital manufacturing. the hp create ecosystem: capture inspiration from the physical world and bring it into the digital; create concepts in real time with the powerful tools a creator deserves; and experience ideas in a new way by bringing them to life in the physical world. a transformation in today’s creative workflows, for example from 3d to visual effects to graphic design, highlights why the continued evolution and innovation of creator tools is critical. creators working in 3d and visual effects require photorealism and color accuracy. project captis enables a workflow that brings creators real-world material capture in a new way. when this technology is combined with the full potential of hp 2d and 3d printing, the technology captures images of real-world materials and processes the raw images into digital materials via photometry. creators then use these digital materials as elements for computer visualization or on hp’s 2d/3d printing ecosystem. through this collaboration, hp aims to deliver a solution that drives 3d design and production technology forward. as an industry leader for creators around the world, hp continues to curate solutions for creative professionals and enthusiasts. z by hp is designed for serious creative professionals who have the utmost passion for their creations and strive to consistently deliver high quality work. today, hp is also announcing enhancements to its high-performance compute offerings for creative professionals. the hp z4 workstation, hp’s best-selling performance workstation, now ships with the option to upgrade to intel’s new xeon w-2200 and core x-series processors. this upgraded server-grade processing enables the hp z4 workstation to efficiently scale workflows across computer-aided design, video editing, and machine learning. within the hp create ecosystem, it equips creators to develop concepts in real time, from design to visualization. product lifecycle enabled by hp 3d printing: project captis is the latest example of hp using its own multi jet fusion technology to deliver innovation for customers. as part of its innovative reinventing hp with multi jet fusion program, hp used its industry leading 3d printing solution to print every non-electronic part of the project captis hardware with detail including digital textures as well as all snapfit and lattice structures, leading to lower costs, faster time to market, and improved sustainability.
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