Adobe announces industry's first cdp architected for first-party data

San jose, calif.--(business wire)--adobe (nasdaq:adbe) today announced the next generation of its real-time customer data platform (cdp), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. adobe real-time cdp helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies. the relationship between consumers and br
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