Bmw group and adobe expand partnership for a seamless customer journey

Munich--(business wire)--adobe (nasdaq:adbe) today announced that bmw group (bmwyy), one of the world's largest automobile and motorcycle manufacturers, has expanded its relationship with adobe as part of its digital transformation of its sales and marketing division. bmw group, which includes bmw, rolls-royce, mini and bmw motorrad, is leveraging adobe experience cloud to deliver personalized digital experiences, as it advances toward the goal of selling a quarter of all its vehicles online wi
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