New adobe real-time cdp innovations drive personalization for global brands

San jose, calif.--(business wire)--adobe (nasdaq:adbe) today announced innovations for its customer data platform (cdp), adobe real-time cdp, to help brands transition from third-party cookies to first-party data. as businesses across all industries adopt adobe real-time cdp, adobe is introducing enriched customer profiles with commerce, ai-powered targeting, new privacy and security tools and segment match across channels. adobe real-time cdp, part of adobe experience cloud, now delivers real-
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