Adobe: u.s. holiday shopping season to cross $250 billion online, rising 5.3% yoy

San jose, calif.--(business wire)--today, adobe (nasdaq:adbe) released its online shopping forecast for the 2025 holiday season, covering the period from nov. 1 to dec. 31, 2025. based on adobe analytics data, the analysis provides the most comprehensive view into u.s. e-commerce by analyzing direct transactions online, covering over 1 trillion visits to u.s. retail sites, 100 million skus and 18 product categories. adobe analytics is part of adobe experience cloud, relied upon by the majority.
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