Lumen technologies scales b2b personalization with generative ai innovations in adobe genstudio

San jose, calif.--(business wire)--today, adobe (nasdaq:adbe) announced that enterprise digital networking company lumen technologies is embracing adobe genstudio to activate generative ai across their organization, shortening the time it takes to deliver personalized business-to-business (b2b) marketing campaigns. engaging b2b decision makers, who influence major technology investments in their organizations, requires interactions that are highly tailored to their industry, persona and stage i.
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