The estÉe lauder companies partners with adobe to scale the production of digital marketing with firefly generative ai

San jose, calif. & new york--(business wire)--today, adobe (nasdaq:adbe) announced a partnership with the estÉe lauder companies (nyse:el) (elc) where the company is adopting adobe firefly and redefining its process of launching digital marketing campaigns through generative ai. as the parent company to iconic brands such as clinique, estÉe lauder, jo malone london, la mer, and m•a•c cosmetics, elc connects with consumers across roughly 150 countries and territories. with a strong focus on inno.
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