Adobe announces general availability of real-time cdp collaboration for brands to jointly drive ad performance in a privacy-first landscape

San jose, calif.--(business wire)--today, adobe (nasdaq:adbe) announced the general availability of adobe real-time cdp collaboration in the u.s., a new offering that enables advertisers and publishers to tackle a changing advertising landscape. brands have long relied on third-party audience signals to power tailored digital ads. as consumers play a more active role in customizing their privacy preferences, a move away from third-party data means new tools are required for brands to identify r.
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