Gatorade launches generative ai squeeze bottle personalization to fuel athlete self-expression

Available exclusively on gatorade.com, gatorade id now offers next level ai design technology through a collaboration with adobe firefly so athletes can personalize their own one-of-one signature bottles chicago , oct. 14, 2024 /prnewswire/ -- today, gatorade announced the launch of a generative ai-powered design experience on its gatorade id free membership platform. in partnership with adobe firefly, adobe's family of creative generative ai models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on gatorade squeeze bottles.
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