Adobe transforms b2b marketing with generative ai-powered journey optimizer to reach buying groups

San jose, calif.--(business wire)--today, adobe (nasdaq:adbe) announced the general availability of adobe journey optimizer (ajo) b2b edition. for businesses that sell to other businesses, this offering will activate generative ai to help them engage customers with greater precision and drive profitable growth. characterized by extensive and complex sales cycles, b2b marketing and sales teams have long struggled to identify specific decision makers that collectively sign off on large purchases.
ADBE Ratings Summary
ADBE Quant Ranking