Albertsons media collective debuts preliminary standardization framework to improve transparency in retail media and remove points of friction for advertisers

Cannes, france--(business wire)--albertsons media collective, the retail media arm for albertsons companies, inc. (nyse:aci), today is sharing a preliminary framework to standardize specifications, methodologies, terminology and disclosures across retail media networks, which is available in a new whitepaper. at cannes lions, albertsons media collective is hosting a critical discussion on the topic – transforming retail media through standardization – alongside leaders from omnicom media group,.
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