Albertsons media collective partners with rokt to extend its retail media ecosystem, adds non-endemic ads across its portfolio of brands

Grocery retailer will use rokt's ai-powered technology to unlock relevance and drive customer loyalty new york , june 7, 2024 /prnewswire/ -- rokt , the leading ecommerce technology company using machine learning and ai to make transactions more relevant to each shopper, today announced it has partnered with albertsons media collective, the retail media arm of albertsons companies, inc. (nyse: aci), a leading food and drug retailer in the united states. under the new partnership, brands that are non-endemic to albertsons' existing retail media network—meaning their products and services are not sold online by the company itself—will be able to reach and engage albertsons' ecommerce customers through offers and messages that are highly relevant to them.
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