Abbott, blood centers of america launch first-of-its-kind mixed reality experience for use during blood donation

Mixed reality offers donors an innovative, immersive digital experience while giving blood the abbott technology is one of the first-ever, consumer-focused mixed reality applications completely controlled through eye tracking innovation aims to improve the experience and attract new, younger blood donors by adding an element of high-tech mixed reality las vegas , jan. 6, 2023 /prnewswire/ -- abbott (nyse: abt) and blood centers of america are unveiling an innovative new mixed reality experience for use during blood donation. the mixed reality technology is an immersive digital experience designed to improve the blood donation process, attract new donors and motivate a younger generation to give blood.
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