Accelleron – the new face of abb turbocharging

Zurich--(business wire)--abb today announced that its turbocharging division (pa), a global leader in heavy duty turbocharging for diesel and gas engines, has unveiled its new brand name “accelleron”, a compound word of: access – accelerate – excel – on and on, with a bold new color of bright purple representing a powerful, inspirational, and noble brand. the new brand is centered around the company's purpose: together we inspire, innovate & exceed expectations – setting industry benchmarks
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