Apple unveils new apple watch pride edition bands

Cupertino, calif.--(business wire)--in celebration of pride month this june, apple® is releasing two new pride edition bands with dynamic pride watch faces in support of the global lgbtq+ community and equality movement. this year's pride edition sport loop showcases a color gradient with the word “pride” woven directly into the band. apple is also launching a new shot on iphone® pride campaign on instagram that captures the essence of artists and figures within the global lgbtq+ community. app
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