Apple retains crown as world's most valuable brand in kantar brandz ranking

London--(business wire)--apple retains its crown as the world's most valuable brand, for the second year in a row, in the kantar brandz most valuable global brands report 2023. the latest ranking shows that the total brand value of the world's top 100 brands now stands at $6.9 trillion for 2023. despite a 20% drop in the overall index vs 2022, the kantar brandz top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-covid (2019) level. with a brand valuation of $.
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