Malaysia gift card and incentive card market intelligence report 2025-2029 featuring lotus's malaysia, giant, aeon, 99 speedmart, watsons, mr. d.i.y., aeon big, ikea, apple, and guardian

Dublin, march 06, 2025 (globe newswire) -- the "malaysia gift card and incentive card market intelligence and future growth dynamics (databook) - q1 2025 update" report has been added to researchandmarkets.com's offering. the gift card market in malaysia is expected to grow by 13.5% on annual basis to reach us$1.98 billion in 2025. the gift card market in the country experienced robust growth during 2020-2024, achieving a cagr of 14.5%. this upward trajectory is expected to continue, with the market forecast to grow at a cagr of 12.0% during 2025-2029. by the end of 2029, the gift card sector is projected to expand from its 2024 value of usd 1.74 billion to approximately usd 3.12 billion. with over 100+ kpis at the country level, this report provides a comprehensive understanding of gift card market dynamics. it offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. in addition, it provides a snapshot of consumer behaviour and retail spending dynamics. kpis in both value and volume terms help in getting an in-depth understanding of end market dynamics. key insights malaysia's gift card market is rapidly transforming, driven by increasing digital adoption, corporate demand, and strategic retailer collaborations. the shift towards digital formats, fueled by the rise of e-commerce and technological advancements, is expected to continue expanding market opportunities. additionally, businesses are leveraging gift cards as effective tools for employee engagement and customer retention, contributing to overall market growth. regulatory changes also play a key role in shaping the industry, ensuring consumer protection and promoting market transparency. addressing unredeemed balances and compliance with evolving regulations will be critical for business operations. companies that innovate, collaborate, and align with regulatory frameworks will be well-positioned to capitalize on the growing demand and sustain long-term success in malaysia's expanding gift card market.
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