Sinch reports increased interest in rcs messaging as apple adds rcs to ios 18

Over 70% of brands predict rcs will become a primary customer communication channel within five years stockholm , nov. 5, 2024 /prnewswire/ -- sinch (sinch ab (publ)) (xsto: sinch), which is pioneering the way the world communicates through its customer communications cloud, reports that brands' interest in rich communication services (rcs) and rcs business messaging (rbm) is now rising rapidly. sinch's discussions with an expert panel of senior marketing and digital communications specialists from major european brands found that over 70% expect rcs to be one of their primary customer communication channels within the next five years, while 73% predict it will become the default messaging channel within a decade.
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