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Learn How to Invest in ESG with Our Beginner's Guide

Yashovardhan Sharma
Written By Yashovardhan Sharma - Sep 17, 2024
Learn How to Invest in ESG with Our Beginner's Guide

 

A lot of investors are getting curious about how to put their money into environmental, social, and governance (ESG) funds and stocks because of rising climate worries and social issues. ESG investing is all about making a positive impact with your cash by backing companies that are committed to bettering the environment, promoting social justice, and practicing good governance. If you're looking to grow your wealth while making the world a fairer place, getting a grip on ESG investing is key. You'll want to learn how to invest in ESG, from setting up a brokerage account to checking out ESG investments. This article will dive into various ESG investments and strategies to help you match your money with your values.

 

A Definition of ESG

ESG stands for environmental, social, and governance criteria, which is a way for companies to assess their sustainability. Environmental factors focus on protecting the planet, social factors look at how companies treat people, and governance factors check how a company is managed. Here are some things each ESG category includes:

 

Environmental

  • Water usage
  • Waste management
  • Green energy efforts
  • Deforestation
  • Air and water pollution
  • Carbon emissions

 

Social

  • Human rights issues at home and abroad
  • Company policies on sexual harassment
  • Customer satisfaction
  • Data security
  • Employee gender and diversity

 

Governance

  • Lobbying
  • Internal corruption
  • Major lawsuits
  • Executive salaries
  • Political donations
  • Diversity on the board

 

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Working of ESG Investments

Let’s break down the three criteria for evaluating companies in ESG investing:

  • Environment: What kind of impact does a company have on the environment? This includes things like the company's carbon footprint, how it handles toxic chemicals in its processes, and its sustainability efforts throughout its supply chain.
  • Social: How does the company make a positive social impact, both within its walls and in the wider community? This looks at everything from LGBTQ+ rights to racial diversity in leadership and hiring practices, plus how the company advocates for social good beyond its own business.
  • Governance: How do the board and management of the company push for positive change? Governance covers everything from executive pay to leadership diversity and how well that leadership engages with shareholders.

 

CSR vs. SRI vs. ESG

Another term you might hear is socially responsible investing, or SRI. While both SRI and ESG aim to create responsible investment portfolios, there are some differences. ESG is a way to measure a company's sustainability in those three areas: environmental, social, and governance. On the other hand, socially responsible investing, ethical investing, sustainable investing, and impact investing are broader terms. Often, “socially responsible investments” are assessed using an ESG grading system. 

 

In the past, different sustainable investing methods varied in how they built their portfolios. For instance, SRI used an exclusion-only method to filter out investments seen as immoral, like tobacco or alcohol. ESG investing also excludes those investments but adds companies that are making a positive impact. 

 

As the world of sustainable investing has expanded, those terms (and others) have started to blend together. You might find providers offering a “socially responsible” portfolio that includes ESG funds (rather than just avoiding certain investments), and others with the same label that only use an exclusionary approach. So, it’s important to check out how a portfolio is put together, no matter what it’s called. 

 

CSR, or corporate social responsibility, is a practice companies adopt to better their local communities, the environment, or society in general. Besides helping their causes, CSR initiatives can boost a company's reputation. Those planning CSR initiatives might take ESG factors into account when designing their strategy.

 

ESG Investing Benefits

First off, it helps you build a more sustainable investment portfolio, but there’s more to it. 

 

You get lower risk, too. A study by Morgan Stanley showed that sustainable funds usually have less downside risk compared to traditional funds, no matter the asset class. During rough market times like 2008, 2009, 2015, and 2018, traditional funds faced way more potential losses than sustainable ones. Plus, in 2020, sustainable index funds did really well, with 24 out of 26 funds outperforming their traditional counterparts in the first quarter.

 

Then there’s the potential for high returns. A white paper from Morgan Stanley looked at sustainable funds versus traditional ones and found that from 2004 to 2018, their total returns were pretty similar. Other studies have also shown that ESG investments can actually do better than conventional ones. JUST Capital ranks companies on things like fair wages and environmental protection, and its JUST U.S. Large Cap Diversified Index (JULCD) has returned 15.94% annually, beating the Russell 1000’s 14.76% return.

 

Types of Investments in ESG

When it comes to types of ESG investments, there are a few popular ones worth checking out.

 

ESG Mutual Funds

person looking mutual funds in screen

 

These can quickly diversify your portfolio. The number of these funds has grown a lot recently, going from 270 in 2018 to 303 in 2019, according to Morningstar. Some focus on specific issues like green energy, making it easy to tailor your portfolio. If your broker has a mutual fund screening tool, you can compare funds based on their ESG ratings. To get more info about a specific fund, like which companies it invests in, be sure to check out its prospectus, which is usually on your broker’s website. This document will also tell you about the fund’s expense ratio, which is the annual fee you pay as a percentage of your investment. You can use a mutual fund calculator to figure out what that would look like for a specific fund.

 

ESG Stocks

person checking carbon credits stock in laptop

 

As for these, it’s generally wise to avoid putting too much of your portfolio into one or a few individual stocks. But if you really dig a particular company and believe it’ll do well over time, buying its stock could be worth it. Some companies provide impact reports that showcase their sustainable efforts and how they tackle issues like carbon emissions. To see how a company rates for its work environment, check out a site like Glassdoor. Don’t forget to look at traditional factors like revenue and net income, too. 

 

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Real-World ESG Investments

If you’re looking for examples of ESG investing, there are various ways to do it, like investing in an ESG fund or a stock with a high ESG score. Here are some examples of top ESG funds:

  • iShares MSCI USA ESG Select ETF (SUSA)
  • Parnassus Core Equity Investor (PRBLX)
  • Thornburg Better World International I (TBWIX)
  • Pax Large Cap Fund Institutional (PXLIX)
  • 1919 Socially Responsive Balanced A (SSIAX)

 

Steps to Start Investments in ESG

Getting into ESG investing doesn't have to be a hassle. With tons of ESG options available now, you can easily start building your portfolio. Here’s a casual guide on how to get rolling with ESG investing.

 

1. Decide if you want to go solo or get some help

If you're thinking about creating an ESG investment portfolio, you’ll need to think about whether you want to pick the investments yourself or use a robo-advisor to handle it for you.

 

A. If you want some help with ESG investing

Creating an investment portfolio can take a bit of time, especially when you’re looking for options that match the ESG vibe. Robo-advisors can simplify this process. These digital advisors help you build and manage your investment portfolio based on your risk level and goals, usually at a lower cost than traditional advisors. Plus, many robo-advisors are now offering sustainable portfolios without extra fees to automate your investing. Here are a few that focus on socially responsible investing:

 

  • Merrill Edge Guided Investing: You can invest in an ESG portfolio and set limits on certain ETFs.
  • Wealthfront: They have a ready-made socially responsible portfolio, and you can tweak it with socially responsible ETFs.
  • Betterment: Offers three types of impact portfolios: Broad Impact, Climate Impact, and Social Impact.

 

Just make sure to check a robo-advisor’s approach to see if they use both inclusionary and exclusionary filters, if that’s something you care about. If you go with a robo-advisor, you can skip the next steps.

 

B. If you want to find your own ESG investments

If you’re up for diving into a company’s sustainability efforts or ensuring a fund’s values match yours, you might want to build your own ESG portfolio. If you still need a brokerage account, here’s how to set one up. Some brokerages even have screening tools that can help you sort through different ESG (or sustainable/socially responsible/ethical) investments. Once you have your brokerage account, you can move on to the next step.

 

2. Figure out your own ESG criteria

ESG has some clear guidelines, especially compared to “ethical investing” or “socially responsible investing,” but it might not completely align with your personal beliefs. Everyone has different values, so take some time to pinpoint what matters most to you, and see if any of those values go beyond the typical ESG framework. If they do, make sure to look for investments that reflect those beliefs. For example, Muslim investors might want to ensure their investments comply with Islamic law.

 

3. Pick your ESG investments

After setting up your brokerage account and deciding which industries you want to support, you can start building your portfolio. Checking reviews from independent research firms like Morningstar can help you see how a company or fund measures up on ESG factors and whether you want to invest in them. When creating your own ESG portfolio, you’ll probably want to include things like ESG mutual funds, exchange-traded funds, or ESG stocks.

 

How ESG Scores are Determined

An ESG score is a measurable way to rank a company based on various environmental, social, and governance issues. Different organizations calculate and try to standardize these scores. They’re based on info from things like securities filings, corporate disclosures, government databases, academic studies, and media reports. Generally, screeners give companies and funds an ESG score between one and five. 


When looking for ESG investments, choose your preferred ESG score. Scores can differ by industry and reporting agency, so treat them as just one piece of the puzzle when making investment decisions.

 

Conclusion

ESG funds have become super popular lately. They’re a solid way to encourage sustainability in businesses. But before you pick an investment based on its sustainability criteria, make sure it’s a good fit for your investment goals. ESG isn’t a guaranteed way to outperform a bad manager or hold back a good one. Always check the fundamentals of any fund you’re thinking about buying.

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Key TakeawaysCompare trading fees before choosing an exchange, especially if you expect to trade frequently.Check supported cryptocurrencies to make sure the platform offers the coins you actually want.Review staking options if earning rewards on eligible assets is part of your crypto strategy.Prioritize security and regulation over flashy features or unusually low fees.Choose based on your experience level so the platform's tools match how you plan to trade.Choosing among the best crypto exchanges can feel overwhelming. There are hundreds of platforms, but they are not interchangeable. Fees, available coins, staking, security, trading tools, and customer support can vary considerably.The stakes are also real. Cryptocurrency prices can move sharply, and the exchange you use affects how easily you can buy, sell, transfer, and manage your assets.Forbes Advisor's 2026 review evaluated more than 22 exchanges using 45+ criteria and selected 10 platforms for its list. This List of crypto exchanges in the USA has methodology factors such as coin availability, trading fees, regulation, security, storage, trading features, and consumer sentiment.So, which platforms stand out?This guide breaks down Top crypto exchanges by what they are best for, trading fees, coin selection, staking availability, ratings, best crypto exchanges and apps, and expert assessment. The goal is not simply to name winners. It is to help you understand which platform type may suit different crypto investors.Best Crypto Exchanges ComparedExchangeBest ForRatingTradable CoinsStakingCoinbaseOverall5.0/5400+YesKrakenCoin Selection4.6/5600+YesGeminiRegulatory Compliance4.5/5*VariesYesCrypto.comStaking Options4.4/5400+YesBitstampAsset Protection4.8/5160+YesBinance.USCustomer Satisfaction4.3/5190+YesRobinhood CryptoRecurring Investing4.3/550+LimitedWebullAdvanced Charting4.1/570+LimitedInteractive BrokersLow Fees3.8/520NoUpholdAlternative Assets3.6/5250+YesRatings and availability can change. The comparison above primarily reflects Forbes Advisor's 2026 evaluation. 1. Coinbase - Best OverallBest for: Beginners and overall usabilityTrading fee: 0.40% maker and 0.60% taker at the lowest-volume tierCoins: 400+Staking: YesRating: 5.0/5Coinbase earns the strongest overall position in Forbes Advisor's 2026 assessment. The platform combines a beginner-friendly interface with strong U.S. regulatory compliance and more than 400 cryptocurrencies. Its standard trading fees are not the lowest available. However, its straightforward interface can make it easier for new investors to navigate.Expert Review: Coinbase stands out when simplicity matters as much as functionality. It is particularly appealing as the best platform to trade crypto for beginners who want access to major cryptocurrencies without having to navigate a highly complex trading interface.2. Kraken - Best for Coin SelectionBest for: Broad cryptocurrency selectionTrading fee: 1% flat fee in Forbes Advisor's comparisonCoins: 600+Staking: YesRating: 4.6/5Kraken takes the lead for investors who want access to a large selection of cryptocurrencies. Forbes Advisor lists more than 600 tradable assets.Kraken also offers staking. Its current fee structure notes that staking commissions are deducted from rewards, while flexible staking can carry a 20% commission on applicable assets.Expert Review: Kraken makes more sense for investors who have moved beyond basic Bitcoin and Ethereum purchases and want broader asset access.3. Gemini - Best for Regulatory ComplianceBest for: Regulation-focused investorsTrading fee: Varies by trading method and volumeStaking: YesGemini has built its reputation around compliance and security. Its staking service currently supports assets including ETH, SOL, and MON, with rewards potentially reaching up to 7% APR depending on the asset and conditions. The platform deducts a staking service fee from earned rewards.Expert Review: Gemini may appeal to users who place regulatory considerations and a straightforward experience above having the largest possible coin selection.4. Crypto.com - Best for Staking OptionsBest for: Staking and rewardsTrading fee: 0.25% maker and 0.50% taker for lower-volume tradesCoins: 400+Staking: YesRating: 4.4/5Crypto.com combines a broad asset selection with multiple staking opportunities. Forbes Advisor reports support for more than 400 cryptocurrencies and identifies it as its top choice for staking options. Its staking program includes assets such as Ethereum, Solana, Cardano, Polkadot, Avalanche, Cosmos, and others. Unbonding periods vary by asset. Expert Review: This is worth considering if earning rewards is an important part of your crypto strategy rather than simply buying and selling.5. Bitstamp - Best for Asset ProtectionBest for: Asset protectionTrading fee: VariesCoins: 160+Rating: 4.8/5Bitstamp is one of the longer-established names in the crypto exchange market. Forbes Advisor highlights its reliability and asset-protection policies and gives it a 4.8-star rating.Expert Review: Bitstamp may suit investors who prefer an established platform and do not need hundreds of newer or niche cryptocurrencies.6. Binance.US - Best for Overall SatisfactionBest for: Fee-conscious active tradersTrading fee: Tier 1 pairs can be 0% maker and 0.02% takerCoins: 190+Staking: YesRating: 4.3/5Binance. The US offers particularly competitive spot trading fees. Its current fee page lists 0% maker and 0.02% taker for Tier 1 pairs, while certain Tier 0 pairs have 0% maker fees. Staking service fees range from 9.95% to 39.95% of earned rewards depending on the asset.Expert Review: Low trading costs can make Binance. The US is attractive to active traders, but beginners should study its tiered fee structure before placing trades. It is the best platform to trade crypto for beginners with satisfaction.7. Robinhood - Best for Recurring InvestmentsBest for: Recurring crypto purchasesCoins: 50+Rating: 4.3/5Robinhood stands out for recurring investments. Forbes Advisor notes that users can automate purchases, such as investing $10 in the same cryptocurrency every week or month. Expert Review: It can be useful for investors interested in dollar-cost averaging and managing crypto alongside traditional investments.8. Webull - Best for Advanced ChartingBest for: Charting and trading toolsCoins: 70+Rating: 4.1/5Webull offers advanced charts and market information across its desktop and mobile platforms. Forbes Advisor reports that users can begin building a crypto portfolio with as little as $1, depending on transaction requirements.Expert Review: Its analytical tools may be more appealing to active traders than complete beginners.9. Interactive Brokers - Best for Low FeesBest for: Low-cost tradingTrading fee: About 0.12%-0.18%, depending on trade valueCoins: 20Staking: NoRating: 3.8/5Interactive Brokers has one major advantage: cost. Forbes Advisor reports commissions of roughly 0.12% to 0.18%. The trade-off is limited cryptocurrency selection and no staking.Expert Review: It can make sense for experienced traders who already use the platform for stocks and other assets and want crypto exposure without opening another account.10. Uphold - Best for Alternative AssetsBest for: Diversified alternative assetsCoins: 250+Staking: YesRating: 3.6/5Uphold supports cryptocurrencies alongside other asset categories. Forbes Advisor reports more than 250 tradable crypto assets and more than 20 coins available for staking. Expert Review: Uphold may work well for investors who want multiple asset classes in one platform rather than a crypto-only experience.Essential Reads: How to Find New Cryptocurrency for Investment: What to KnowHow to Choose Among the Best Crypto ExchangesThere is no single winner for every investor.Start with your objective. If you are new to crypto, prioritize usability and education. If you trade frequently, compare maker and taker fees carefully. If you want a wide selection, look at the world's largest crypto exchanges by supported assets.For staking, check more than the advertised reward rate. Review commissions, lockup periods, eligibility, and unstaking rules. Coinbase, for example, states that its standard staking commission is 35% for several supported assets. Finally, check whether the platform is actually available in your state or jurisdiction. A platform can look excellent on paper and still be unsuitable for your circumstances.Try This: Cryptocurrency Regulations: Global Rules & Legal ImpactsConclusionThe best crypto exchange depends on what you need from it. Coinbase offers a strong all-around experience for beginners. Kraken is compelling for investors who want extensive coin selection. Crypto.com stands out for staking, while Binance. US can appeal to fee-conscious traders. Interactive Brokers is another option when keeping trading costs low is the priority.The bigger lesson is simple: do not choose an exchange because it has the lowest fee or the most coins alone. Look at the entire package. Consider security, regulation, fees, supported assets, staking terms, trading tools, and usability together.Crypto investing already involves substantial market risk. Your exchange should make managing that risk easier, not harder. Use reliable market information and comparison resources, including the tools available through StockPrices.com, to stay informed before making decisions.Ready to choose? Compare your priorities, shortlist two or three platforms, read their current fee and staking terms, and only then decide where your crypto journey should begin.Frequently Asked QuestionsIs It Safe to Keep Cryptocurrency on An Exchange?Keeping cryptocurrency on an exchange carries platform and cybersecurity risks, even when the provider has strong security measures. Investors should review custody policies, account protection, withdrawal controls, regulatory status, and security practices. For larger holdings, understanding the differences between exchange custody and self-custody can be especially important before committing funds.Can I Use More Than One Crypto Exchange?Yes. Using multiple exchanges can provide access to different cryptocurrencies, fee structures, trading tools, or regional services. However, managing several accounts can make portfolio tracking, security, tax records, and transaction history more complicated. If you use multiple platforms, maintain strong passwords, enable multifactor authentication, and keep accurate records.What Should I Check Before Opening a Crypto Exchange Account?Check the platform's availability in your location, supported cryptocurrencies, trading and withdrawal fees, security features, custody arrangements, regulatory information, staking terms, and customer support options. Also review minimum transaction requirements and transfer restrictions. Reading the current terms before depositing money can help prevent unexpected costs or limitations later.Do Crypto Exchanges Charge Withdrawal Fees?Many exchanges charge network or withdrawal-related fees, although the amount and structure differ by asset and platform. Some fees can also change with network conditions. Before transferring cryptocurrency, check the exchange's current withdrawal page and preview the transaction. Never assume that low trading fees mean withdrawals are free.Are Crypto Exchange Ratings Enough to Choose A Platform?No. A rating is useful as a starting point, but it should not be the only deciding factor. Two platforms with similar ratings may serve very different investors. Compare the criteria behind the rating, including fees, asset selection, security, usability, staking, customer support, and regulatory considerations, before choosing.

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