The cryptocurrency scene is getting pretty saturated. New projects are emerging left and right with their own unique features and use cases. As a result, it’s getting harder to stand out from the pack. To get audience attention, companies are coming up with interesting strategies… like hiring famous people to shill for them. It might seem like a desperate ploy, but it’s a great idea that many companies use effectively. Knowing how and when to do it without being called out as an obvious PR stunt is a trick. Here are some tips on how you can shill for crypto without being called out as an obvious sellout. If you’re thinking of becoming a shiller yourself, you should think twice before going down this path. There’s a good chance that your company will come across as gimmicky or desperate if you do so in such a strange way that raises red flags with the audience. Let's see how you can avoid that.
The first thing people judge you on is your motivation for shilling for crypto. If you have an ulterior motive for doing so, you’re better off keeping quiet. Shillers who are transparent about their motives—even to make some money—are much more believable than those who don’t. You don’t have to spill all your secrets about your finances, but make it clear that you’re not just spouting PR gibberish.
Don’t post one promotional post; expect that’s going to be enough to get your company noticed. Badly executed shilling is usually a one-and-done deal that gets you called a sellout. Once that label gets stuck to you, it’s hard to shake off—and it definitely won’t help your company get more attention. Instead, take a long-term view of how you’re shilling. Create a series of content—like blog posts, videos, and podcasts—that are helpful to the audience without being blatantly promotional. Over time, your shilling will be less obvious and much more effective.
Don’t try to pretend that you’re not shilling for crypto. People will figure that out pretty quickly and lose respect for you as a result. It’s better to be honest about your shilling and let people know that you’re not trying to trick them. Acknowledge that your company is paying you to shill, but make it clear that you’re still trying to provide them with unbiased advice and information. At the end of the day, you’re just a customer like everyone else.
If you’re being hired to shill for a particular crypto company, make it clear which company you’re working for. This will help you avoid being accused of shilling for every company you’re giving good advice to. It also helps you avoid being mistaken for a paid shill in the first place. If you know that people are questioning your motives, it’s better to get it out in the open and avoid being called out for shilling.
The best way to avoid being called out for shilling is to explain why you’re shilling for a particular product. Suppose you’re recommending a particular token, tokenomics, or exchange. In that case, it’s best to talk about the features and benefits of the product you’re promoting. If you demonstrate a true need for the product or its token, you’ll be much less likely to be called out for shilling.
Make it clear that you’re shilling for a product because you believe it’s the best solution to a problem. If you’re pushing a particular exchange, token, or tokenomics, make sure you’re also talking about the pain point your product solves. If you can’t explain how your product solves a problem, it’s best to avoid shilling for it entirely.
Even if you’re just doing it for fun, you should end your shilling with a call to action. At the end of each article or video where you’re shilling for crypto, make it clear what people should do next. Make your readers go out and do something useful with the information you’ve given them. You might not be getting paid for your shilling, but you can still get results for your efforts.
The most obvious damage that crypto shilling does is through promoting fraudulent coin prices. When an investor purchases a coin, they’re essentially buying a share of the project’s future earnings. If the project is fraudulent, then the price of these coins will eventually crash, and investors will lose everything. However, if the project is legitimate and there’s a good chance of profit, the price will increase as more investors buy in. Unfortunately, the shillers behind many of the most prominent coins are promoting them to a community of people who have little to no knowledge about the industry. These people are highly susceptible to the marketing tactics employed by these shillers. They will pay exorbitant prices for coins that are massively overpriced. Ironically, this also inflates the price of legitimate projects since investors will have less to go around once they’ve purchased coins from the shillers.
Many crypto shillers will also write fake reviews on their project’s website in order to promote it to new investors. These reviews will contain false or misleading information about the project’s team, product, and future. These reviews are often written to sound like they’re coming from an impartial third party but are written by people who stand to gain from the project’s success.
Fake reviews and inflated coin prices aren’t the only ways crypto shilling affects the transparency of the industry. Unscrupulous shillers will also bribe or coerce legitimate third-party media sources into writing positively about their projects. This has the effect of misleading consumers and taking away their ability to make informed investment decisions. By the time these sources are caught, and the reviews are retracted, the damage has already been done. Crypto shilling has also led to the proliferation of questionable review sites and rating systems that have no way of verifying the legitimacy of the reviews they include. This is an especially pressing issue in the ICO space, as ICOs are notorious for paying for positive reviews.
Many feel that crypto shilling is one of the most destructive forces in the industry today. Fortunately, there are ways to spot a shill when it appears and strategies to protect yourself against these scammers. The most important thing you can do is to educate yourself about how these scams operate and how to recognize them. By following these tips, you’ll be better equipped to navigate the murky waters of crypto investing and avoid being swindled by the shillers trying to take advantage of your expense. Our tips will also help you to do some crypto shilling without the risk of getting caught out.