This book is for professionals involved in all areas of retail sales with no previous experience in the Spanish language. It's also a great tool if you want to brush up on the Spanish you learned in high school or college. Learning Spanish that you can use on the job will empower you to provide better service to the nation's increasing number of loyal Hispanic customers. It will also help you instill trust and build valuable, long-lasting relationships. At SpeakEasy Communications, we believe that communication is more important than conjugation and that what you learn should be practical for what you do. This book was prepared with the help of hundreds of retail professionals across the country.