Parfois selects dxc technology as data intelligence partner to improve customer experience

International fashion brand selects dxc to leverage data-driven insights to personalize the shopping experience lisbon, portugal , march 17, 2025 /prnewswire/ - dxc technology (nyse: dxc), a leading fortune 500 global technology services provider, has been selected by parfois group, a leading portuguese fashion brand, to improve and enhance the customer experience with personalized recommendations based on data-driven insights. with a footprint of more than 1,000 physical stores in 67 countries and a constantly growing online sales platform, parfois has become one of the biggest portuguese brands in the demanding international fashion market.
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